By Chris Olsen

More than ever, consumers are supporting brands that align with their values. Supporting small businesses is critical to the economy. For many small businesses, it is a challenge to compete with big box stores and mammoth online retailers for consumer dollars. A large number of small businesses are at a disadvantage—some more than others. For women-owned small businesses, the average yearly revenue is $143,000. Businesses owned by women of color earn significantly less—an average of $24,000 annually. This is largely because women of color do not receive access to the critical resources needed to start and grow their small businesses.

You can make a difference by putting your money where your heart is. This directory features more than 150 businesses founded by women of color that you can help thrive. Buy products from these businesses. Use their services. Show your support by liking, sharing, following and recommending small businesses like these all year long.

Photo: Kristen O’Meally and Lamia Haley, Kids for Culture

Apparel and Accessories

A D’ZINE: A give-back jewelry brand that features uniquely handcrafted pieces made from new and vintage materials, and hosts holiday popup shops for underrepresented makers; founded by Melissa Panzi-Riebe. ADZineNY.com

AFRICA ON MY BACK: A social enterprise offering authentic, durable and lightweight kente-print backpacks and accessories from artisanal markets in Ghana, West Africa; founded by Shanette Prince. AfricaOnMyBack.com

THE BOMBCHEL FACTORY: Contemporary outfits made by women in Liberia from bold print fabric purchased in West Africa; founded by Archel Bernard. ShopBombchel.com

BYCHARI: A modern jewelry line for women who appreciate simplicity but demand luxury; founded by Chari Cuthbert. ByChari.com

COCO AND BREEZY: A New York City-based eyewear company creating fashion-forward frames for celebrities and their fans; founded by twin sisters Corianna and Brianna Dotson. CocoAndBreezy.com

CONFIDENCE BY GABBY GOODWIN: Innovative double-faced, double-snap hair barrettes designed to stay put; founded by Gabrielle Goodwin and her mom, Rosalyn. GabbyBows.com

GRACE ELEYAE: Fashionable and functional hair accessories designed to protect hair from friction and distribute your natural oils throughout the scalp; founded by Grace Eleyae. GraceEleyae.com

FE NOEL: Fashion that aims to infuse sensibility and sensuality with culture and glamour; founded by Felisha Noel. FeNoel.com

KENDALL MILES DESIGN: Designer footwear created with passion and comfort in mind; founded by Kendall Reynolds. KendallMilesDesigns.com

LADORU: Wearable art that converges fashion, art and play to inspire closets, minds and hearts; founded by Leanne Arandor. Ladoru.com

LIBERTÉ: Luxury everyday lingerie designed for support and comfort; founded by Amber Tolliver. Liberte.co

LOVE, VERA: A lingerie brand designed for everyone and working to close the opportunity gap for Black women in fashion; founded by Vera Moore. LoveVera.com

MCMULLEN: An inclusive Oakland, California-based boutique offering luxury women’s wear from emerging and established designers; founded by Sherri McMullen. ShopMcMullen.com

MYGANI: A lifestyle accessory brand committed to empowering and celebrating women of color; founded by Felicia Wright. Mygani.com

NL THE LABEL: A clothing brand that aims to bring out the sophistication and confidence inside of all women; founded by Nichole Lynel. NLTheLabel.com

SATORI NOTES: A jewelry company specializing in affirming accessories to positively affect mood and improve mindset; founded by Chyna Cyrus. SatoriNotes.com

SORELLA: Los Angeles, California-based clothing company inspiring strong, working and independent women of all ages, colors and sizes to be confident; founded by Heather Sanders and Brittney Turner. Sorella.com

UNSTOPPABLE LATINA: A consultancy supporting small business owners working to build their dreams while navigating perfectionism that stems from societal and self-imposed pressures; founded by Paulette Piñero. UnstoppableLatina.com

WERK MIJA: An apparel and accessories brand and podcast for Latinas who unapologetically celebrate their culture; founded by Xochitl Carmona. WerkMija.com

WNDR LN: A sustainable travel brand that celebrates inclusive travel, fashion and wanderlust; founded by Tina Wells. WNDRLN.com

Beauty and Personal Care

Books and Media

BLACK GARNET BOOKS: A St. Paul, Minnesota-based Black- and LGBTQ-owned bookstore specializing in Adult and YA contemporary literature by Black and racially diverse authors; owned by Terresa Moses. BlackGarnetBooks.com

BRAIN LAIR BOOKS: A Black woman-owned South Bend, Indiana-based bookstore striving to help its customers see themselves through books; founded by Kathy Burnette. BrainLairBooks.com

CAFE CON LIBROS: A Black and Latina-owned intersectional feminist bookstore and coffeeshop located in Brooklyn, New York; founded by Kalima DeSuze. CafeConLibrosBk.com

CELLAR DOOR BOOKSTORE: A Latina-owned bookstore committed to providing a safe space for the community in Riverside, California; founded by Linda Sherman-Nurick. CellarDoorBookstore.com

ELIZABETH’S BOOKSHOP AND WRITING CENTRE: A Black- and LGBTQ-owned literacy center located in Akron, Ohio, designed to amplify and celebrate marginalized voices; founded by Rachel E. Cargle. ElizabethsOfAkronShop.com

FULTON STREET BOOKS AND COFFEE: A Black woman-owned Tulsa, Oklahoma-based shop that elevates life stories about the experiences of people of color and marginalized communities; founded by Onikah Asamoa-Caesar. FultonStreet918.com

GOOD BOOKS: A Black woman-owned Atlanta, Georgia-based shop that combines the wonder of books and Black culture; founded by Katie and Katherine Mitchell. GoodBooksATL.com

KEW AND WILLOW BOOKS: A Queens, New York-based Latina-owned bookstore amplifying marginalized voices and promoting acceptance and kindness; founded by Vina Castillo and Holly Nikodem. KewAndWillow.com

LA REVO BOOKS: A Latina-owned pop-up bookstore in Milwaukee, Wisconsin, specializing in books by and for Black, Indigenous and people of color; founded by sisters Barbara and Valeria Cerda. LaRevoBooks.com

LIBELULA BOOKS AND CO.:  A Latinx- and queer-owned bookstore in the historically Mexican-American neighborhood of Barrio Logan in San Diego, California; founded by Jesi Gutierrez and Celi Hernandez. Libelulabooksandco.com

LIBROMOBILE BOOKSTORE: A Latina-owned arts cooperative and bookstore developed in collaboration with Red Salmon Arts in Santa Ana, California; founded by author Sarah Rafael García. LibroMobile.com

LOYALTY BOOKSTORES: A Black and queer bookseller in Washington, DC and Silver Springs, Maryland, working to diversify the book industry and promote anti-racist reading; founded by Hannah Oliver Depp. LoyaltyBookstores.com

MEDINA BOOKS AND COFFEE: A Latina-owned community bookstore and coffee shop in Coopersburg, Pennsylvania, specializing in new and used books; founded by Agneris Joselin Medina. MedinaBookstore.com

MIL MUNDOS BOOKS: A Latinx- and LGBTQ-owned bilingual bookstore and community center in Bushwick, Brooklyn, New York, celebrating Black, Latinx and Indigenous heritage; founded by Maria Herron. MilMundosBooks.com

NICHE BOOK BAR: A Milwaukee, Wisconsin-based Black woman-owned bookstore showcasing new and used books and specializing in hard to find Black literature in a variety of genres; founded by Cetonia Weston. FindYourNicheMKE.com

OUR SISTER BOOKSHOPS: Two Black woman-owned bookshops, Harriet’s Bookshop and Ida’s Bookshop, celebrating women authors, artists and activists; founded by Jeannine Cook. OurSisterBookshops.com

PALABRAS BILINGUAL BOOKSTORE: A Latina-owned Phoenix, Arizona-based bookstore committed to providing a space for community and addressing the injustices faced by immigrants; founded by Rosaura Magaña. PalabrasBookstore.com

PLANTING PEOPLE GROWING JUSTICE PRESS AND BOOKSTORE: A Minnesota-based Black woman-led nonprofit dedicated to promoting literacy, cultural awareness and leadership development. Founded by Dr. Artika Tyner. PPGJBooks.com

READER’S BLOCK: A Black- and LGBTQ-owned indie bookshop providing an inclusive and welcoming environment in the Stratford community of Connecticut; founded Tondrea Mabins. ReadersBlockBookstore.com

REPARATIONS CLUB: A Black- and LGBTQ-owned Los Angeles, California-based concept shop featuring books and home goods; owned by Jazzi McGilbert. Rep.club

ROFHIWA BOOK CAFÉ: A Black- and LGBTQ-owned independent book and coffee shop located in East Durham, North Carolina; owned by Bev Tumi Makhubele and Naledi Yaziyo. RofhiwaBooks.com

SEMICOLON BOOKSTORE: A Black woman-owned Chicago, Illinois-based bookstore and art gallery nurturing the connections between literature, art and the pursuit of knowledge; founded by Danielle Mullen. SemicolonChi.com

SHADES OF AFRIKA: A Black woman-owned California-based shop that offers books, natural hair care, oils and holistic products and strives for the betterment of its communities; founded by Renee Quarles. ShadesOfAfrika.com

SISTER’S UPTOWN: A Black woman-owned New York City-based bookstore and culture center on a mission to provide a positive source of information and ideas; founded by Janifer and Kari Wilson. SistersUptownBookstore.com

STORIES OF A COLORFUL WORLD: A Black women-owned online bookstore that believes every child deserves to see themselves in the books they read; founded by Vanessa Mitchell and Kanika Mobley. StoriesOfAColorfulWorld.com

STRIVE PUBLISHING AND BOOKSTORE: A Black woman-owned Minneapolis, Minnesota-based shop featuring books from Strive Publishing, an organization using publishing to heal, teach, learn and earn. Founded by Mary Taris. StrivePublishing.com

THE BOOK AND NOOK: A Latina-owned bookstore located in Warwick, New York, specializing in new, rare, antique and lightly used books; founded by Candace Rivera. TheBookAndNookWarwick.com

THE BOOK BAR: A Black woman-owned bookstore centered around BIPOC authors and brands to uplift and support often-silenced cultures; founded by Krystle Dandridge. RVABookBar.com

THE LIT. BAR: A Black and Latina-owned independent bookstore and wine bar located in the Bronx, New York; founded by Noëlle Santos. TheLitBar.com

THE LUXE LIBRARY: A Black woman-owned bookstore in the Greater New York Area specializing in books, music and media for youth and families; founded by Delicia B. Davis. TheLuxeLibrary.co

THE SALT EATERS: A Black- and LGBTQ-owned bookstore in Inglewood, California, prioritizing Black women, girls, femmes and gender expansive individuals; founded by Asha Grant. TheSaltEatersBooks.com

WHOSE BOOKS: A Dallas, Texas-based Latina-owned social impact bookstore focused on eliminating book deserts and fostering a vibrant reading culture; founded by Claudia Vega. WhoseBooks.shop

YES, PLEASE BOOKS: A Black- and queer-owned book house and care space in Scottsdale, Georgia, honoring Black women and gender expansive writers and readers; founded by Lauren M. Jones. YesPleaseBooks.com

Community Organizations

ALGORITHMIC JUSTICE LEAGUE: A movement that uses research, advocacy and art to address harmful artificial intelligence systems; founded by Joy Buolamwini. AJL.org

DIGITALUNDIVIDED: An organization dedicated to using data and advocacy to spur economic growth and create pathways for Black and Latinx women entrepreneurs; founded by Lauren Maillian. Digitalundivided.com

EMPOWERED FLOWER GIRL: A social enterprise on a mission to transform the way young people relate to one another and themselves; founded by Rasheda Kamaria Williams. EmpoweredFlowerGirl.com

GIRLS ARE POWERFUL: A Minnesota-based organization that empowers girls to foster strength of character through educational workshops and special events; founded by Shawntan Howell. GirlsArePowerful.org

GIRLS CHRONICALLY ROCK AND GCR ADAPTIVE: Accessible apparel for all bodies and abilities created in partnership with fashion school students committed to adaptive design; founded by Keisha Greives. GCRAdaptiveP.org

GIRLTREK: A public health nonprofit that encourages Black women and girls to use walking as a practical step in the direction of a healthy life, family and community; founded by Vanessa Garrison. GirlTrek.org

LUNCH ON ME: A California-based nonprofit dedicated to ending starvation while providing opportunities to enrich the mind, body and spirit of Los Angeles’ homeless community; founded by Larayia Gaston. LunchOnMe.org

PLANTING PEOPLE GROWING JUSTICE LEADERSHIP INSTITUTE: A Minnesota-based nonprofit planting seeds of social change and cultivating emerging leaders through education, training and community outreach; founded by Dr. Artika Tyner. PPGLI.org

UNCHARTED: A New York-based full-service power infrastructure technology company that builds, owns and operates power infrastructures that provide communities with clean, low-cost energy; founded by Jessica Matthews. Uncharted.city

Food and Beverage

1010 WINE AND EVENTS: Englewood, California-based wine bar offering the largest selection of Black-owned wines; founded by Leslie and LeAnn Jones. 1010WineAndEvents.com

CHEESECAKE FUNK: A Minnesota-based cheesecake company revered by legendary musician Prince and featured in restaurants everywhere; founded by Vanessa Drews. CheesecakeFunk.com

CHELLES’ KITCHEN CATERING: A Minnesota-based catering company normalizing healthy eating and celebrating food culture centered on soul food history, nutritional healing and social justice; founded by Lachelle ‘Chelles’ Cunningham. LachelleCunningham.com

HERE’S THE SCOOP: Hand-dipped ice cream and dessert shop located in northwest Washington, D.C.; founded by Karin Sellers. HeresTheScoopDC.com

JUNITA’S JAR: A social enterprise on a mission to bake hope into every cookie purchase, helping women live their best lives; founded by Junita Flowers. JunitasJar.com

KAHAWA 1893: Kenyan coffee sourced directly from women farmers to give back and empower them; founded by Margaret Nyamumbo. Kahawa1893.com

LOVE AND CONFECTION: A Gaithersburg, Maryland-based baker specializing in delicious and beautifully decorated treats and making customers’ life events special; founded by Robin Frazier Anderson. LoveAndConfectionLLC.com

ME AND THE BEES LEMONADE: A honey-sweetened lemonade company that uses a portion of proceeds to fund nonprofits dedicated to bee preservation and education; founded by Mikaila Ulmer. MeAndTheBees.com

MICHELE FOODS: A line of specialty breakfast syrups made from a secret family recipe; founded by Michele Hoskins. MicheleFoods.com

MOCKTAIL CLUB: Inspired by founder Pauline Idogho’s global travels, Mocktail Club is a line of ready-to-drink non-alcoholic cocktails. MocktailClub.com

NEAREST GREEN DISTILLERY: The first distillery in U.S. history to honor African American Nathan “Nearest” Green, the “Godfather of Tennessee Whiskey”; founded by Fawn Weaver. UncleNearest.com

PARTAKE FOODS: Gluten-free, allergy-friendly and vegan-friendly cookies and snacks; founded by Denise Woodard. PartakeFoods.com

SIP HERBALS: Products for your morning ritual that deliver the benefits of tea and the decadence of coffee; founded by Orleatha Smith and Kelly Raulerson. SipHerbals.com

SIP WINE AND BEER: An Escondido, California-based tasting room offering the largest selection of wine in California from Black, Indigenous, and People of Color (BIPOC) winemakers; founded by Cassandra Schaeg. SIPWineAndBeer.com

SLUTTY VEGAN: A plant-based burger restaurant chain committed to raising food awareness in Atlanta, Georgia; founded by Pinky Cole. SluttyVeganATL.com

SUGAR SWEETERY: Rancho Cordova, California-based baking business committed to ensuring diversity is represented in its sweet treats and community; founded by Candice and Justine Cabanilla. SugarSweetery.com

Health and Wellness

DILIGENT FITNESS: Fitness coaching and online community of women supporting each other while working toward their individual fitness goals; founded by Carly Britton. Diligent-Fitness.com

EMBODIED CARE WELLNESS: A premier wellness community championing body liberation, celebrating diverse bodies, promoting health equity, and supporting holistic wellness; founded by Breah Robinson. ECWellness.org

JUSTBRIFREE: A well-being specialist dedicated to creating safe and inclusive yoga experience for BIPOC and LGBTQ+ communities; founded by Bria Hamlet. JustBriFree.com

THENEWMPLS: A Minneapolis, Minnesota-based health and wellness coach providing fitness and diabetes prevention classes as well as a farmers market in Robbinsdale. TheNewMpls.com

STUDIO E FITT: Mobile fitness studio committed to empowering and uplifting the Black community; founded by E’Lyn Taylor. StudioEFitt.com

TONED BY BAGGEDEM: A brand created for real women on their everyday fitness journey that specializes in yoga mats featuring women of different skin tones; founded by Julia and Cornelia Gibson. BaggedEm.com

Home and Garden

BE ROOTED: A Black-woman-owned lifestyle brand featuring journals, planners and more designed to empower and inspire women. BeRootedCo.com

BOLÉ ROAD TEXTILES: A design studio that specializes in vibrant home decor handwoven in Ethiopia; founded by Hana Getachew. BoleRoadTextiles.com

CLARE: An online paint-shopping experience offering the highest-quality paint and supplies delivered to your door; founded by Nicole Gibbons. Clare.com

DESIGN DUA: Handwoven baby bassinets honoring the craft of artisans in Ghana, Western Africa and providing them with fair wages; founded by Coretta Owusu. DesignDua.com

EARTH AND SKY FLORAL DESIGNS: New Mexico-based floral design studio committed to elevating Native artists and business owners; founded by Shayai Lucero. EarthSkyFloral.com

JUNGALOW: A lifestyle brand and go-to source for “jungalicious” design goods and inspiration; founded by Justina Blakely. Jungalow.com

LT SQUARED: Creators of personalized printed invitations and paper goods, plus a line of scented skincare and home products; founded by twin sisters Laeh Stringer and Leah Hampton. LTSquared.com

LULA’S CANDLE CO.: A giveback company that specializes in handcrafted luxury soy candles in glass jars, travel tins and more, and donates a portion of proceeds to organizations and individuals fighting cancer; founded by Courtney Sykes. LulasCandle.co

MITCHELL BLACK: Commercial and residential wallpaper to make your custom or bespoke ideas come to life; founded by Lynai Jones. MitchellBlack.com

THE PLANT PROJECT: Plant shop committed to representation and growing a diverse community through culture and plants; founded by Bree Iman Clarke. The-PlantProject.com

SIDNEY’S ESSENCE: Hand-poured candles from all-natural ingredients, plus a portion of proceeds are donated to a variety of causes; founded by Syd McLeod. SidneysEssence.com

STUDIO NOM: Geo wall hangings made with simplicity, beauty and honesty in mind; founded by Nom. StudioNom.nl

SUKIE’S CANDLE CO.: Vegan and eco-friendly pure soy wax candles featuring scents designed to shift your environment and consciousness; founded by Sukie Jefferson. SukiesCandleCo.com

YOWIE: A home and life shop focused on bringing together friends, artists and designers in Philadelphia, Pennsylvania; founded by Shannon Maldonado. ShopYowie.com

Personal and Professional Services

AM AND ASSOCIATES: Consulting services for businesses to codify processes, policies and procedures to support and prioritize physical and psychological safety for their employees, leadership and consumer base; founded by Anna Mazig. AMAssociates.co

AWT DESIGNS: Dallas, Texas-based luxury interior designer specializing in creating sophisticated residential and commercial spaces; founded by Jalicia Carter. AWTDesigns.co

BE SUPER CREATIVE: Award-winning brand marketing, design, product development agency helping people and companies execute create ideas; founded by Delanie West. BeSuperCreative.com

BLACK WINE PROFESSIONALS: A resource that brings together wine industry professionals with the food and beverage community; founded by Julia Coney. BlackWineProfessionals.com

BLACK WOMEN MOGULS: A consulting agency that helps women entrepreneurs increase their visibility and connections to generate profit and multiple streams of income; founded by Averri Liggins. BlackWomenMoguls.com

CULTUREBROKERS: A consultancy partnering with businesses, nonprofits and government organizations to help them get immediate, measurable and valuable results from their diversity, inclusion and equity efforts; founded by Lisa Tabor. CultureBrokers.com

THE DAWN JOHNSON EXPERIENCE: Life coaching to help you start a new chapter in life, find more joy, or just live life more abundantly; founded by Dawn Johnson. DawnLJohnson.com

THE ENTREPRENISTA: A Florida-based business coach and consultant on a mission to empower women-owned businesses; founded by Lena Graham-Morris. IAmEntreprenista.com

FEARLESS COMMERCE: An organization dedicated to supporting Black women business owners through the production of books and live events; founded by Shawntera Hardy and Camille Thomas. FearlessCommerce.com

LET’S CONVERSE: A company on a mission to cultivate healthy communities of color through conversation-centered experiences and events; founded by Nadine G. Lets-Converse.com

MATRIARCH DIGITAL MEDIA: A podcasting network and community where women are appreciated and celebrated exactly as they are, no matter what stage of life they’re in; founded by Twila Dang. MatriarchDM.com

THE MENTOR METHOD: An inclusive virtual mentor matching service that provides resources to help build effective employee relationships; founded by Janice Omadeke. TheMentorMethod.com

MY FAB FINANCE: Financial tools and resources designed to educate millennials who want to become financially free and do more of what they love; founded by Tonya Rapley. MyFabFinance.com

OPEN BAR HOSPITALITY: A New York City-based off-premise bar catering company that specializes in A-list clients, corporate events and pop-up experiences; founded by Lisa Lindo. OpenBarHospitality.com

THE PRICE DYNAMIC: A professional family coaching and engagement consulting firm helping single parents learn to co-parent through building and sustaining a relationship with each other; founded by Alysha Price. ThePriceDynamic.com

ROOTS COMMUNITY BIRTH CENTER: A Minnesota-based birth center offering prenatal care, water birth, natural birth, VBAC and extensive postpartum care; founded by Rebecca Polston. RootsBirthCenter.com

SAVVY ESQ: An attorney specializing in helping small businesses protect themselves; founded by attorney Domonique Price. SavvyEsq.com

SLEEP HEALTH SPECIALISTS: A Minnesota-based consultancy that partners with business owners and corporations to educate their workforce about sleep health; founded by Sarah Moe. SleepHS.com

SOCIAL IMPACT STRATEGIES GROUP: A Minnesota-based consultancy working to build a financial ecosystem that prioritizes equitable access to resources, capital and networks for people of color; founded by Y. Elaine Rasmussen. SocialImpactNow.com

TA-OSH DESIGNS: A custom sewing company specializing in “nude” colored materials and products representing all shades; founded by Natasha Clute. AllSkintones.com

WALKER AND WALKER ENTERPRISES: Lolita Walker is a certified coach, TEDx speaker and author who focuses on driving clarity, commitment, accountability and results for women and teams. LolitaWalker.com

THE WOKE COACH: A consultancy dedicated to racial equity and guiding individuals and organizations “From Ally to Accomplice”; founded by Seena Hodges. is a TheWokeCoach.com

Toys and Games

CORAGE DOLLS: Dolls designed to elevate, educate and encourage girls of color to shatter societal barriers and be unafraid to embrace their full potential; founded by Flora Ekpe-Idang. CorageDolls.com

CULTURETAGS: A spirited guessing game that tests players on how well they know hashtags and the culture; founded by Eunique Jones Gibson. CultureTags.com

KIDS FOR CULTURE: Diverse books and toys designed to help children understand various cultures and social groups and make connections from their own lives to the lives of others; founded by Kristen O’Meally and Lamia Haley. KidsForCulture.com

POSITIVELY PERFECT DOLLS: Award-winning multicultural doll company on a mission to address representation through play; founded by Dr. Lisa Williams. FreshDolls.com

PURPOSE TOYS: A mission-driven enterprise that centers and celebrates communities of culture with its Naturalistas, Latinistas and HBCYOU doll collections; founded by Dee Dee Wright-Ward. PurposeToys.com

SURPRISE POWERZ: A line of dolls designed to equip girls with critical skills like curiosity, creativity and problem solving; founded by Kristel Bell. SurprisePowerz.com

Get on the List

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About the Author

Chris Olsen is a book designer, publisher, educator and the author of “Whyography: Building a Brand Fueled by Purpose.” The founder of Publish Her and Publish Her Story, Chris has helped thousands of women tell their stories and publish their books.

About Publish Her

Publish Her is a female-founded publisher dedicated to educating authors and elevating the words, writing and stories of women. We are passionate about amplifying the voices of women of color, women with disabilities and members of the LGBTQ+ community. We aim to make publishing an attainable, exciting and collaborative process for all.