By Chris Olsen
There are many brands that hop on the Pride bandwagon during the month of June. While their social media feeds fill up with products in all the colors of the rainbow, not every business profiting from Pride gives back to causes that support the LGBTQ+ community. Here is a list of purpose-driven, female-founded businesses that celebrate Pride and also donate profits and products to a variety of important organizations to support the community.
ALALA: Founded by Denise Less, ALALA workout-wear company designed a Pride capsule collection featuring a tie-dye “Legalize Equality” T-shirt and rainbow-bright bra/legging sets. The sale of select products supported the Human Rights Campaign and the Equality Act. ALALAStyle.com
BOBO’S: Founded by Beryl Stafford, Bobo’s Baked Goods makes healthy snack bars. It offered a limited-edition Lemon Poppyseed Oat Bar just for Pride month and donated 100 percent of the proceeds from its sales to PFLAG and The Center on Colfax. EatBobos.com
DKNY: Founded by Donna Karan, DKNY designed a capsule collection with fashionable Pride gear—T-shirts, sweatshirts, jackets, leggings, footwear, headwear, eyewear, jewelry and more. In honor of Pride, DKNY made a donation to the Hetrick-Martin Institute. DonnaKaran.com
FLUIDE: Founded by Isabella Giancarlo and Laura Kraber, Fluide is a queer cosmetics brand that offers vegan and cruelty-free products that are also free of harmful chemicals. The company shows its Pride by giving back all year long and donating products to LGBTQ+ fundraisers and events. Fluide.us
KATE SPADE: Kate Spade’s “Rainbow Shop” offered a collection of Pride clothing and accessories in bold colors and rainbow stripes during Pride Month. The company also donated $25,000 to The Trevor Project, the nation’s leading crisis intervention organization for LGBTQ+ youth. KateSpade.com
NYX: Founded by Toni Ko, NYX cosmetics created product lines just for Pride—Shout Loud Pride Lipsticks, Vivid Brights Eyeliners and the Professional Makeup Ultimate Shadow Pride Palette. NYX is has donated more than $50,000 to LGBTQ+ organizations worldwide, including the Los Angeles LGBT Center. NYXCosmetics.com
SOULCYCLE: Founded by Ruth Zuckerman, SoulCycle hosted Pride rides around the country with 10 percent of sales benefitting The Trevor Project. The company also offered limited-edition Pride swag plus its LGBTQ+ instructors created a “Ride With Pride” playlist. SoulCycle.com
TOMBOYX: Founded by Fran Dunaway and Naomi Gonzales, TomboyX offers ethically made gender-neutral underwear. Rainbow Pride styles are offered all year long. The company has donated more than $100,000 to LGBTQ+ organizations with an emphasis on supporting transgender individuals. TomboyX.com
WILDFANG: Founded by Emma McIlroy, Wildfang is a gender neutral clothing company known for its Wild Feminist collection. Wildfang has donated more than $400,000 to a number of nonprofits including the Tegan and Sara Foundation to improve the lives of LGBTQ+ womxn and girls. Wildfang.com
Photo credit: TomboyX
About the Author
Chris Olsen is a broadcast media veteran turned communications consultant, educator and the author of “Whyography: Building a Brand Fueled by Purpose.” The founder of Publish Her and Publish Her Story, Chris has helped thousands of women tell their stories and publish their books.
About Publish Her
Publish Her is a female-founded and focused publisher dedicated to elevating the words, writing and stories of women. We are passionate about amplifying the voices of women of color, women with disabilities and members of the LGBTQ+ community. We aim to make publishing an attainable, exciting and collaborative process for all. Publish Her specializes in print-on-demand books, workbooks, journals, magazines and more.